Executive Team
Juan C. Ortega
President
 Juan Ortega has served as President of LOA Franchise Holding since January 2012. Previously, he served as Executive Vice President of HCOA Management Services, a multi-unit owner and operator of health clubs in the United States and the Caribbean. In this role he oversaw new gym development projects, rebranding of the Health Club of America (HCOA) brand and provided oversight of the company’s budgeting and capital allocation initiatives. His professional background includes experience in luxury hospitality, retail product distribution and commercial real estate development. Mr. Ortega studied Industrial Engineering and Economics at the Georgia Institute of Technology and earned his MBA from Florida International University. He currently resides in Miami, FL.
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